THE COCKPIT EFFECT 2022 offers an insight into the impact that our support makes.
As an award-winning social enterprise, we have tracked our impact for more than ten years.
Each year, we gather in-depth data and publish it in our impact report, The Cockpit Effect. The results are clear. Every £1 invested in Cockpit generates £7 in value to the local economy and creative businesses.
In our 2022 summary, you will discover how Cockpit enables makers to go from starting out to stunning success.
Based on makers’ financial data for the years 2019/2020 and 2020/2021 it shows how well they responded to the first year of Covid-19 and the challenges that brought.
Overall, total annual sales for makers at Cockpit reached over £7 million, an increase of 2% year-on-year.
In a year when many routes to market were blocked, whether cancelled fairs and exhibitions or retailers that had to close, the resilience and enterprise of our makers was evident. 71% reported that they were actively selling their work online, a significant increase from previous years. These online sales represented 31% of our makers’ total turnover. Exports remained strong. 54% of makers said that they exported in 2020/2021, with Europe and North America being the top regions.
For the Business Incubation team this has been a period of transition and progress too. Having moved our delivery online, we were able to forge partnerships with organisations such as the Queen Elizabeth Scholarship Trust (QEST) and the Basketmakers Association to reach makers the length and breadth of the United Kingdom.
Looking forwards, our priority is to establish more of these partnerships but also to develop a platform that will give individual makers the opportunity to benefit from the Cockpit Effect.
Contact our Head of Business Incubation with any further enquiries – David Crump