Nicci James is a knitwear designer using the power of wool to challenge the need for synthetics in fashion and textiles. By harnessing wool's natural ability to felt through the knitting process, Nicci’s innovative method engineers strength directly into a garment or fabric, exactly where it's needed.
Following an MA in Fashion at the Royal college of art, Nicci has continued to refine her process with funding from Innovate UK - forming The UNUSUWUL Studio in 2023.
Heavily inspired by marrying tradition, innovation and tactility, Nicci’s creations have won awards for Circular Design from Fashion District and been showcased by the Crafts Council. This year she has been working on projects with South Eastern England Fibreshed to champion the amazingly diverse properties of British Wool.
