Branding for Creative Makers
1-Day Workshop with Annie Cope at K2 Academy of Contemporary Jewellery
Sunday 23 June 2024, 10am – 5pm
Are you a creative maker seeking to establish a distinctive brand identity?
Are you struggling to choose the right fonts and colour palette for your branding?
Want to learn how to effectively communicate your brand’s story and values through strategic branding?
This highly practical and empowering course explores digital resources that will help you design your basic brand elements in just a day under the knowledgable guidance of an experienced graphic designer and branding expert.
About the course
The brand behind your products has never been more important, we are constantly deluged by stream of visual media through a range of devices. If you want to succeed in a crowded marketplace your brand needs to stand-out, engage and resonate with potential buyers.
The aim of the course is to inspire makers to take control of their brand narrative and be confident in promoting it across a range of channels. The course is highly practical; exploring resources and designing basic brand elements.
The course will focus on different topics:
- Discuss the nature of a brand and break down a brand into its core elements; brand identity, visual identity and emotional identity
- Interactive brand exercise
- Explore a range of digital resources to get started on your personalised branding
- Interactive colour exercise
- Learn about the practicalities; fonts, colours and file types
- Interactive naming workshop
- Set up a personalised brand kit on Canva and design a promotional postcard
Annie will be on-hand in the afternoon to offer advice and branding guidance to all students as you create your unique brand kit.
Who is the course for?
Jewellers and creative makers looking to understand how to better brand and market themselves. The course is interactive and aims to promote discussion between participants.
What should I bring?
A laptop or tablet is required to participate in the practical branding session in the afternoon.
We will be working on Canva Pro in the afternoon, a free 30-day trial is available or a monthly sum charged (£12).
Students will also be asked to select a font and bring imagery that they feel represents their brand, more detailed instructions will be provided prior to meeting.
Who will be teaching?
Annie Cope is a successful brand manager and graphic designer. She has been working as a designer in advertising and marking for over 15 years. She has worked for a range of international clients including Diageo, Nissan, and the World Health Organisation. She loves to share her passion for good design and branding and empower students to make successful and confident choices on their branding journey. Annie is also a jewellery maker, she now runs a small jewellery brand under her moniker Annie Ricketts Jewellery.
